If LinkedIn Corp. wants to avoid being swamped by social-networking giant Facebook Inc., it will have to convince users like Jackie Nejaime to log in more often they do now.
Ms. Nejaime, a San Francisco real-estate agent, uses LinkedIn to stay in touch with her 183-person network, check out job prospects and see if someone might be interested in one of the homes she’s selling. But she typically logs in only a few times a month because she says the site lacks features.
“I would like to get more use out of it,” said Ms. Nejaime “I just don’t know how.” By contrast, the 47-year-old says she uses Facebook every day to touch base with friends and professional contacts.
It is up to LinkedIn’s chief executive, Jeff Weiner, to give people like Ms. Nejaime reasons to spend more time on LinkedIn, which is mostly used by professionals to post their resumes and by corporate recruiters looking for talent.
