It’s attaining clarity of who you are, where you are going and delivering a message of mastery that will paint a mental picture of your true self to your existing and prospective audience.”
In other words, it’s about finding out what you do well, staying within your strength zones and giving voice to the world about your mission, calling or purpose in life.
According to Ola Ryne a respected personal branding expert personal brand is divided into parts,” your Personal Brand Image and your Personal Brand Identity, where the Personal Brand Image is how your peers perceive you and your identity, personality, values, skills, and abilities.”
A personal branding forum is going to take place this Friday 5th March 2010 at Garden City Rooftop where a guest speaker Caleb Owino -MD fireworks Advertising will give lecture on personal branding.
Personal Branding describes the process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then communicating it across platforms and situations in a consistent way. Read More
An article by Dan Schawbel explores another concept of personal branding. Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others.
As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them. read more